According to MarketsandMarkets,"Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Hologram, Tamper Evidence, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Apparel & Footwear, Luxury Goods), and Region - Global Forecast to 2031", the anti-counterfeit packaging market is projected to grow from USD 227.65 billion in 2026 to USD 316.68 billion by 2031, at a CAGR of 6.82% during the forecast period.
The market for anti-counterfeit packaging is expanding due to regulatory pressures, growing counterfeit activity, and globalization. Regulations from the FDA and the European Medicines Agency are promoting serialization and traceability.
The market is also driven by the growth of e-commerce, which poses greater supply chain threats, as well as the development of technologies like RFID, blockchain, and smart packaging. Growth is also driven by emerging markets in Asia Pacific.
Brands are increasing their investments to combat counterfeits, improve revenue protection, maintain compliance, and increase brand trust.
North America accounted for a significant share of 33.4% of the global anti-counterfeit packaging market in 2025.
By technology, the RFID segment is projected to register the highest CAGR of 10.19% during the forecast period.
By end-use industry, the pharmaceutical segment dominated the market in 2025, accounting for a share of 38.3%.
CCL Industries Inc. (Canada), 3M (US), SATO Corporation (Japan), Zebra Technologies Corporation (US), and SICPA Holding SA (Switzerland) were identified as star players in the anti-counterfeit packaging market (global), given their strong market share and product footprint.
Scantrust SA (Switzerland) and Selinko (Belgium) have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
Anti-counterfeiting involves various methods and techniques to protect products from being illegally duplicated, distributed, or sold.
Anti-counterfeit packaging encompasses any packaging that integrates features or technologies designed to prevent unauthorized parties from copying, tampering with, or diverting the product. These features can be visible, hidden, or forensic, based on the required level of security and verification. The technologies used in anti-counterfeit packaging are mass encoding, RFID, holograms, forensic markers, and others.
These technologies can be utilized in various types of packaging, such as bottles, cartons, and bags. Componentsither be integrated into the packaging materials themselves or added as separate components. The anti-counterfeit packaging solution is widely used in end-use industries such as pharmaceutical, personal care, and food & beverage.
By technology, tamper evidence segment to register second-fastest CAGR during forecast period
The tamper-evident packaging segment is projected to register the second-highest CAGR as it directly meets consumer safety and confidence concerns with easily visible and intuitive signals. Compared to technologies requiring devices or mobile apps, tamper-evident technologies such as breakable seals, induction liners, shrink bands, and void labels offer immediate visual evidence of product security.
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