Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
The design studio Anagrama is behind the store design. The design and ambiance of the stores is one of the most important extensions of the brand. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere. White is a central part of the design and it plays as a contrast with the colors of the French macarons.
Details were an essential part of the desingers' work. They selected each porcelain piece making a balance with sophisticated specks that make the value of the brand and the exclusivity of the product outshine.
In this project Anagrama worked in collaboration with Roberto Treviño & German Deheza.
