In a world filled with choices, what do YOU choose? This is the question Sappi is asking businesses and consumers as the leading global paper group introduces a whole new world of choice in innovative, custom-designed and environmentally-sound paper packaging solutions.
While sustainability is high on most organisational agendas, implementation often lags behind intent, especially as far as packaging is concerned. And this applies not only to the agricultural and manufacturing sectors but, more specifically, to the retail sector. The lack of environmentally-sound, sustainably-produced and biodegradable packaging choices is simply not meeting changing consumer demand or business targets.
"Many brand owners and retailers are coming under pressure from consumers to respond positively to sustainability and environmental issues," says Albert Lubbe, Sappi Kraft MD, "and this is particularly evident in the area of packaging."
"So Sappi is partnering with them right from the R&D stage to custom develop food-grade and other paper packaging solutions that meet the specific needs of both the business and its customers. New innovations in paper technology and packaging design are enabling us and our packaging industry partners to offer solutions that have the properties most needed in this sector, including strength, attractiveness, durability, and resistance, while also facilitating our sustainability objectives. "
This is just one of the many sound reasons for making the switch to paper packaging, and forward-thinking brand owners and retailers that have partnered with Sappi to make the change in all of their outlets, are leading the way.
But, of course, not all paper is created equal. Consumers looking for food-safe, convenient and environmentally-sound paper packaging choices want to know that the paper they choose has a solid, reliable pedigree.
"One of the greatest benefits of paper is that it’s a sustainable resource," says Lubbe, "and at Sappi, all of our tree plantations are accredited by the international Forestry Stewardship Council (FSC). Independent auditing procedures also mean that it is possible trace our virgin fibre from source to end product, something that is becoming increasingly important not only to consumers, but to shareholders and other stakeholders as well."
