Simple yet tasteful. This is the idea adopted by Brigl & Bergmeister while launching their new range of paper chocolate wrappers.
For consumers, the product and its packaging form an indivisible unit. It is the packaging which makes communication with the consumer possible and leads to strong customer loyalty. In case of a highly sensitive product like chocolate, consumers logically make sensory demands on the wrapping material similar to the demands made on the wrapped product.
Over and above this, these qualities must be permanently safeguarded, which means that only highly pure, odour and taste-free packaging material is used for wrapping chocolate. At B&B, a specially trained team is responsible for maintaining these gustatory properties.
The technical requirements made by the respective printing method used are met perfectly by the right choice of paper from the above-mentioned product range. Further differentiation is possible as well, by the specific surface-finish properties of the papers used in each case.
