Pregis Hexacomb is introducing Falconboard™ Build, a paper-based graphic display board which has been structurally engineered for demanding three-dimensional point-of-purchase (POP) applications.
Falconboard Build offers superior print capability for digital applications in a variety of wide formats. Screen printing also is possible either directly onto the surface or via lamination depending on printer capability.
Its structural characteristics (strong, flat and rigid), enable improved performance and give designers more creative options compared to foam board, wood and corrugated. Falconboard Build’s weight-bearing attributes are ideal for "spectaculars"—large format point-of-sale displays that typically span several feet—and semi-permanent structures traditionally made from wood and metal.
Its 100% paper construction, made from both post- and pre-consumer recycled fibers, offers brand owners superior graphic impact and desired sustainability attributes.
Falconboard Build has been designed to offer brand owners a strong, non-petroleumbased option to market heavier/bulkier products at point-of-purchase. These include a variety of food and beverage products (such as liquor or soft-drink bottles, heavier food packages); lawn and garden items; consumer electronics; toys; books, etc.
In the past, marketers have had corrugated, petroleum-based or wood structures to choose from for their POP displays. Corrugated structures typically do not have the structural stability to support heavier products on a permanent or semi-permanent basis. While wood has that capability, it usually is at a premium price and with less design flexibility. Conversely, petroleum-based (polyethylene, polystyrene or polyvinyl chloride) foam boards can provide performance features, but don’t offer a preferred environmental profile.
"We believe that Falconboard Build is the first product that can offer all of the desirable attributes—heavy-duty structural performance, superior printing and the environmental benefits of a paper-based structure—in a cost-competitive manner," said Jeff Kellar, president, Hexacomb.
